Caterpillar Inc - Louisville Marketing Photography
September 6, 2023Earlier this year one of our favorite local clients, Red Tag Digital, called looking for a Louisville photographer to help with an advertising campaign for Caterpillar Inc. I jumped at the opportunity to put on my fashion photographer hat and get to work. We utilized two locations in Kentucky for the photo shoot. One was on an active construction site in a local neighborhood. Another was on a gorgeous rooftop with the downtown Louisville, KY skyline looming large behind (It’s hard to beat a rooftop for fashion photography)
The client had lots of new products they wanted to showcase. We cycled through many different CAT-branded pieces of apparel like T-shirts, hoodies, and hats. Other items like cups, mugs, umbrellas, stationery, and even CAT golf accessories made an appearancs. Everyone on set, from the talent to the producers, ensured that we created a library of great fashion photography for the next CAT Work Wear apparel catalog.
While the majority of my time spent working as a photographer in Louisville has been spent as a magazine photographer and industrial photographer, all the skills and experiences I learned on those shoots translated perfectly to this one.
A special shout-out to the talent who modeled all of our products on set. It was great working with experienced fashion models who instinctively knew exactly what to do. Thanks, guys! You made my job as marketing / fashion photographer very enjoyable.
Here’s a blurb from the CAT website with more info about the brand:
“CAT® WORKWEAR is made for the doers, the builders, the innovators, and the WORK. Our mission is to continually supply you with gear that blends purpose, durability, technology - comfort and style. Every time you wear CAT® WORKWEAR on the job site, you help tell our story - and now, we want to help tell yours. REAL WORK, REAL STORIES is about the work you do, the impact you make and the community you live in. Whether it’s DIY, construction, trade, agriculture - the work you put in is part of your story, and we want to share it!”
Check out the CAT online store HERE.