Recent work for Apple

When the team from Apple Inc. called Telegraph Visuals looking for a Louisville photographer to tackle a project for their corporate newsroom, I knew they had found the right creative studio for the job. The team at Apple was counting on us to create informative photographs to illustrate a press release announcing a 45 million dollar funding grant from their Advanced Manufacturing Fund. I’m proud to say we accomplished that mission. My background working as a manufacturing and industrial photographer for the past 15 years made working on this project feel like second nature. 

The goal of the shoot was to showcase the advanced manufacturing techniques that Corning employs when producing components for Apple products such as the iPhone, iPad, and Apple Watch. The Telegraph Visuals team’s years of experience working with a diverse client list of factories, distribution centers, logistics hubs, and industrial manufacturing around Louisville, guaranteed that we would feel right at home during the shoot. The inclusion of a truly diverse mix of our factory worker portraits and detail photos in the final press release was an honor. Not to mention, working with such a professional creative team made this type of advertising photo shoot a real pleasure. We can’t wait to do it again. 

Here’s more info from Apple about the project:

“Today, Apple is awarding $45 million from its Advanced Manufacturing Fund to Corning Incorporated, a supplier of precision glass for iPhone, Apple Watch, and iPad. The funding will expand Corning’s manufacturing capacity in the US and drive research and development into innovative new technologies that support durability and long-lasting product life, building on both Apple and Corning’s deep commitment to protecting the environment.

Corning has already received $450 million from Apple’s $5 billion Advanced Manufacturing Fund over the last four years. Apple’s investment helps support more than 1,000 jobs across Corning’s US operations in Kentucky and other facilities. The investment has also helped facilitate research and development into state-of-the-art glass processes, which led to the creation of Ceramic Shield, a new material that is tougher than any smartphone glass.

“Apple and Corning have a long history of working together to accomplish the impossible,” said Jeff Williams, Apple’s chief operating officer. “From the very first iPhone glass, to the revolutionary Ceramic Shield on the iPhone 12 lineup, our collaboration has changed the landscape of smartphone cover design and durability. Ceramic Shield is a prime example of the technologies that are possible when deep innovation meets the power of American manufacturing. We’re so proud to work alongside Corning, whose 170-year-old legacy is a testament to the ingenuity of the US workforce.”

Apple’s innovation and investment with Corning fueled the creation of Ceramic Shield for the iPhone 12 lineup.

With support from Apple’s Advanced Manufacturing Fund, experts at both companies worked together to develop a new glass-ceramic, which gets its strength from nano-ceramic crystals, produced in Corning’s plant in Harrodsburg, Kentucky, the facility where every generation of iPhone glass has been made. 

The new material was enabled by a high-temperature crystallization step which forms nano-crystals within the glass matrix. Those specialized crystals are kept small enough that the material is transparent. The resulting material makes up the revolutionary Ceramic Shield, which Apple used to fashion the new front cover featured on iPhone in the iPhone 12 lineup. Prior to Ceramic Shield, embedded crystals have traditionally affected the material’s transparency, a crucial factor for the front cover of iPhone because so many features, including the display, the camera, and sensors for Face ID, need optical clarity to function.”